Alec Kremins is the founder of RallyUp, a managed LinkedIn service for B2B executives. He knew LinkedIn was the channel. He just couldn't stay consistent enough to see results.
In early 2025, he invested $1,000 in a Claude masterclass. Instead of using it for generic tasks, he went deeper. He built custom Claude skills that captured his exact voice, pulled ideas from his real experiences, and turned a short weekly input session into a full content pipeline.
"4 skills I built in Claude replaced the work of a $2,500 content strategist. I'm giving it all away for free."
The result: 5,288,966 impressions in 12 months. A 458% increase year-over-year. Three posts over 200K impressions. All content that still sounds exactly like him.
He's now teaching the full system, step by step.